We’re so glad you found us. You’ve come to the right place.
From marketing strategy and brand design and content development, we’ve got you.
Let’s make magic together.
It’s not easy knowing when to invest in marketing and strategy, or knowing how to tell your story to effectively engage customers. Especially when you’re first starting out or if it’s just not your area of expertise.
That’s why we’ve made sure you have options. Whatever your budget or experience level, we should have something for you. If not reach out, we’re confident we can create it. Our process is intentionally collaborative and custom so you leave feeling like you have the right tools to keep moving your business forward.
We’re experts in: Brand Strategy, Communications, Design, Copy & Content Development, facilitation, and Storytelling Education
Brand Foundations: Brand Creation & Expression (Launch!)
Investment: Starts at $7,500
Timing: 4-8 weeks
Launch and establish your brand. This is for when you need to create the foundations of your brand and are looking to (re)establish your business. It’s most helpful for business owners and leaders who want to get clear on what their brand stands for and what makes it unique. And communicate that to the world. It is the meat and potatoes of the work we do with clients. This is the fun and joy of making brands. Whether you’re launching a new brand or repositioning an existing business, we dive in together to unpack and articulate who you are, what you stand for, and how best to share it with the world. In this engagement, we work together to bring your big, beautiful brand and story to life and put in place the strategic foundations you need for growth.
Brand Strategy - Narrative Development - Communications Strategy
HOW IT WORKS
All of our engagements begin with an initial consultation to get clear on your needs and wants for your business. We’ll design a proposed engagement, once you’ve signed off, we have a kickoff workshop where we get to dive into everything you know and feel about your business.
Your ambitions and dreams for it, but also the nitty-gritty details of what makes it run effectively. We take that away, conduct additional research, put together our version of the story based on our exploration and present it back to you in an elevation workshop. In that workshop we get to make sure that the brand is headed in the right direction and feels true to your vision.
Once we’re aligned, we develop your brand book and get to work on expression. Expression is all about writing your story out and bringing it to life across channels--that is most often on your website, but can vary depending on the needs of your business. It’s all quite custom, so reach out and let’s get the conversation started.
FAQs
What if we already have a logo and colours?
This is about more than just design. This is about clarity of purpose and expression. Our process is meant to feed into EVERYTHING you do and is designed to help you grow your business. Yes, design can be an essential part of that, but just because you have a logo doesn’t mean you have a brand. We want to help you leverage your unique story to create a living, breathing brand that inspires new customers to connect with and stay with you for the life of your brand.
We just need marketing help, can you just help us execute our plans?
You know those brands that you encounter and wonder HOW they do it--how they make you want to engage with them? They do this. Effective marketing is storytelling and effective communication demands a plan and clear purpose. We help you get all of the elements of effective brand marketing and communication in order so that you can tell the story of your brand in a way that grows your business. This is the work that makes marketing shine.
This is outside of our budget? Is there any way we can still work with you?
Yes! Of course. We offer educational programs through our Storytelling University that can provide you with the foundational skills you need to get started on your own. We do this work to help as many small business owners as possible access the magic of storytelling. So reach out, start the conversation, and we’ll figure out a way that makes sense for us to work together. Don’t be shy, we love talking to creative independents just like you.
Marketing Strategy & Execution (Grow!)
Investment: This is highly customized and depends on your needs, which means we need to know a bit about you to say for sure. Please send a note to inquire.
Timing: Varies, minimum 4 weeks
This is when we get into the thick of it with go-to-market planning, content creation, and sharing your story with the world. This can be a fractional CMO engagement, writing, team creation, or a shorter term project. If you’ve struggled to choose the best ways to market your business or how to engage new customers, this is where we can help you shine.
Our goal is for you to leave us confident in your ability to connect with customers, grow a community, and market and grow your business with the right tools and resources in place. You come to us taking baby steps into marketing, you leave us as a full-on sprinter with a compelling story to share and the right content to bring it to life.
Content Writing & Production - Identity Design - Go-To-Market & Channel Planning - Website Development - Social Strategy
Contact us to learn more about our Fractional CMO and Content Writing Retainer offerings
HOW IT WORKS
This process builds upon the brand story foundations. Whether we helped you create them or you come to us with them already established, we use them to put together a one-year marketing & communications plan based on your business objectives and the needs of your customers. We identify targets and put together an actionable plan to help you achieve them and establish the right team to execute if you don’t already have one in-house. That starts with a brand marketing audit process.
Then we develop a go-to-mark plan and a calendar based on your category, customers, unique business needs, and budget (don’t worry we won’t build you a luxury private island if you can only afford the bungalow right now). And we make something that can evolve with your business over time.
FAQs
What about content strategy and creation?
We do this too! For the clients who will benefit from it, we have content development engagements both short and longterm that we share as needed. While we love content as a strategy and often recommend it, not everyone needs a weekly newsletter or blog to grow their business. It really depends on your unique context, your customer needs, and the story you want to tell to inspire. Reach out if you’re interested in our content services.
I just want to do growth marketing and SEO, how can you help?
We create holistic and integrated approaches based on the needs and goals of your business or organization and they are developed to help you reach and impact customers for the long term. If you just want growth hacking, we don’t do that. We can help connect you to some folks we trust if you think that’s all your business needs. We believe most businesses need more to thrive in the long term but growth marketing is a fine place to start.
This sounds expensive, how much is it going to cost?
We know that marketing is a big step to take for a growing business, we work with you to ensure you take the right steps. Working with us is about investing in the next phase of growth for your business. It isn’t cheap, but it is an invaluable investment that you will see dividends from for years--at least the next five is our goal. This is work that will establish your brand and business for the long term.
Custom Workshops (Evolve!)
Investment: Varies—Send us a note
Think of this as the gateway drug to great communication through storytelling. Workshops are a great option if you have a team that is struggling to tell their stories effectively or just need some energy infused into their storytelling approaches. We work with you to develop full or half-day workshops to help you tap into the skills and resources necessary to be great storytellers.
Whether you have a narrative that needs updating or want to create and tell a new story, we can help you reach and engage customers and stakeholders on a personal level through the storytelling tools and frameworks we share in our workshops.
HOW IT WORKS
We start with an initial consult call where we clarify your needs. We’ll put together a proposed workshop outline and quote for you. Once you feel comfortable with the format and approach, we’ll meet to align on the plan and timing. Our team puts together your homework and a draft of the workshop including exercises for you to approve. Then it’s the fun of the day (or afternoon) and a follow-up output document that includes insights uncovered during the workshop so you can continue to leverage what you learn. We have three foundational workshops that we build upon depending on your needs:
Story Foundations Workshops: Identifying your story if it isn’t already established and elevating your storytelling skills--A great option for teams looking to share stories internally and externally
Story Creation and Expression Workshops: (Re)creating your unique narrative and finding the right channels to share your story
Story Elevation Workshops: Updating or re-envisioning an existing story and identifying new ones
Brand in A Day Workshops: We spend an intensive day building the bones of your brand
FAQs
I have a really small/large team with a very specific focus or need, can you still help us?
Yes! That’s why we customize all of our workshops, so that they’re built to help you tell the unique stories and develop narratives that help you truly connect to the people that matter most to you.
What are storytelling workshops really about? Is storytelling right for us?
The best part about storytelling is that we do it in all aspects of our lives. Think of it as effective communication. So if there is an element of communication in your work and business, there is an opportunity for storytelling that we can help you with. We’ve worked with small retail startups and large fundraising teams to help them share better stories. It can even be a great team-building exercise if that’s what you need.
What if I just need some marketing help or to quickly reposition my company?
That’s what’s great about our workshops. They can be focused on a specific project or built to help you begin to rebuild your brand from the ground up. We know, it sounds too good to be true, we promise it isn’t. Reach out, let’s have a conversation and we can figure out what’s right for you, your business, and your team.
Discover Our Story
Every brand has a story to tell. An origin story or a story about how they want to impact their world. We do too.
